“We need to create work environments that are as immersive and involving as the best video games.”

Human beings are most productive when work feels like play. Enthusiasm, imagination and resourcefulness—the critical ingredients for success in the creative economy—get unleashed when people are having fun. In the future, the most successful organizations will be the ones that have figured out how to blur the boundary between vocation and avocation. Among other things, this will require organizations to better align personal interests and professional responsibilities, to take the drudgery out of work, and to grant employees more control over what they work on.